Carlos GZ

WHAT WE NEED NEW

WALLAPOP

 

The environmental problems we face are closely related to our consumption habits and the material resources we use.

We live in a world where we are obsessed with the new, following inherited or generated patterns that sometimes go against our own values, so why don't we start by changing our perspective?

 
 

In addition to the tv commercial, Jon Kortajarena made a public appeal through his social media and a billboard situated in the center of Madrid, offering his image for free to the magazine that published an article about conscious consumption.

 

Outdoor “The Offering”

 

Finally, El País, the most widely read newspaper in the Spanish-speaking world, published the article, promoting a more conscious way of consuming.

 
 

 
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#SMARTMADNESS

HUAWEI MATE 10

 

Every progress in mankind history was first seen as an insanity. Some of them are part of #SmartMadness the launching campaign of Huawei Mate 10, the first smartphone with integrated Artificial Intelligence.

A small step for the technology that will change the future.

 

TV Advert

Print

OOH Campaign

Making of

 

 
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THE 13th STREET CUISINE

13th STREET TV

 

To celebrate the 13th Street’s tv channel 10th anniversary, we were asked to launch a campaign to directly engage its regular viewers, without excluding all the other action and suspense movie fans.

We created the 13th Street Cuisine, a pop-up restaurant featuring horror-themed dishes prepared by famous spanish chef Darío Barrio and the agency team. Francesc Guillamet brought his amazing craft to take the menu's stunning pictures.

Every menu was sold for €50 and, amazingly, the restaurant was fully booked during the whole two months opening.

 

Case Study

Pop-up Restaurant

Print

 

 

DANI MUST BE HERE

ZALANDO

 

ZALANDO, THE BIGGEST ONLINE FASHION PLATFORM IN EUROPE, LAUNCHED A CAMPAIGN WITH ANOTHER HANDSOME MODEL ON IT. NOTHING SPECIAL, RIGHT?

BUT IT HAPPENED DURING THE INTERNATIONAL TRANSGENDER DAY OF VISIBILITY AND OUR HANDSOME MODEL HAd A STORY TO TELL TO EVERYONE.

 

Case Study

Outdoor Campaign Madrid & Barcelona

 

 

4 - SENCOND -REVIEWS

HYUNDAI VENUE AUSTRALIA

 

forget the long-winded analysis from your usual motoring know-it-alls. Instead, check out our collection of blink-or-you’ll-miss-them reviews from the likes of a backyard ninja, a time traveller and a flat earther, to name a few, all lending their unique perspectives on the new ‘Absurdly Sensible’ Hyundai Venue.

 

All reviews in one video

Case Study

 

the campaign also takes a trip down memory lane, with a host of noughties Hollywood icons including Flava Flav, Lance Bass, Tori Spelling, Carson Kressley, The Bounty Hunter and Corey Feldman, all delivering their 4-Second Car Reviews on the Hyundai Venue.

 

The celebs reviews in all their ‘Absurdly Sensible’ glory

 

 
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MIX THE BOOK

MAXIBON (NESTLÉ)

 

Maxibon, the yummy half chocolate, half cookie ice cream, asked us to create a campaign during the World Book Day to encourage youngsters to read.

In order to make literature more attractive to them, we created MixtheBook.com, an interactive platform that allowed them to mix classic titles, creating unexpected and fun animated fusions like Don Quixote and Juliet or Frankenstein in Wonderland, amongst others.

Because there is no doubt that when two good things are mixed, you get something better.

 

Case Study

Web Screenshots

Layers design

 

WORK EXPERIENCE

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ASTRONAUT´S DIARY

HUAWEI NOVA SERIES

 

Huawei launched the Nova series, two new smartphones with great features and an extraordinary battery life.

To communicate it, we created an online series with a really special main character. Someone who needs a long-lasting battery phone more than anyone: An astronaut lost in Space.

 

Case Study

Full Episodes

 

 
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MURILLO 400th ANNIVERSARY

Sevilla City Council & UNESCO

 

Murillo, the innovative Baroque painter, became the image of the city of Seville in collaboration with the UNESCO ORGANIZATION, declaring 2018 as the year of Murillo.

To commemorate the 400th anniversary of his birth, we decided to take a look at the past in order to discover the future of an artist and a city in constant evolution.

 

TV Advert

Print

Integrated Campaign

 

 
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THE 360˚ RUNAWAY

SAMSUNG GALAXY S7

 

A Runaway like no other. Put yourself in a fugitive´s shoes escaping through the streets of Barcelona.

This is the impactful 360˚ video that we created to show the new features of the Samsung Galaxy S7.

The public could feel the VR experience in a Roadshow that went on a tour in Spain for 6 weeks and in more than 200 stores.

 

360˚ Video - To watch with Google Cardboard or any VR device recommended.

Roadshow

 

AWARDS

 
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CLIENTS

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 MORE PROJECTS SOON